Why Riverways exists
Most Lagos businesses have been sold marketing. Posts, boosted ads, a logo, a website — pieces, sold separately, rarely working together. Femi spent years inside agencies and brand teams watching that pattern repeat: real budget spent, real effort put in, and growth that never quite compounded.
Riverways was built to fix the pattern, not just the pieces. That's what the DEOS framework is — a single current running from brand, to offer, to systems, instead of four separate vendors pulling in four separate directions.
How DEOS worksTrack record
- Plusworld & SubsidiariesGrowth Marketing Lead across four subsidiaries. Contributed to ₦4.5Bn+ in revenue and 4,000+ app downloads for Dandy's, through paid acquisition across Meta, Google, and TikTok.
- DevCenter Innovation & SubsidiariesDigital Marketing Manager. Delivered 25% ROI improvement on ₦15M+ monthly ad spend across four subsidiaries, and a 40% increase in qualified pipeline.
- Brit Properties NigeriaInterim Communications Manager & Brand Strategist. Drove 60% growth in organic traffic and doubled mobile app engagement time in Lagos real estate.
- XGO FinanceDigital Marketing Specialist. Doubled fintech app engagement time while cutting user drop-off by 30%, where trust has to be earned in every asset.
- Opera AdsDigital Marketing Specialist across one of the continent's largest ad platforms. Held a 95% client retention rate across multiple industry accounts.
Certifications
- Google Ads Certified ProfessionalAdvanced Search, Display, Video Advertising
- Google Analytics CertifiedAdvanced Analytics and Conversion Tracking
- Facebook Blueprint CertifiedFacebook and Instagram Advertising
- HubSpot Inbound Marketing CertifiedContent Marketing and Lead Generation
Education
Bachelor of Science, Political Science — Madonna University, Okija, Anambra State, Nigeria (2009 – 2013)